Last Updated on :26-12-2018
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Area Sales Officer

Aliases: Business Development Executive, Marketing Executive

Industry/Sector(s): Electronics and HW


JOB DESCRIPTION 1
The tasks an Area Sales Officer is expected to perform include:
  • Selling electronic products and services to individuals as well as institutional customers
  • Planning and achieving sales/productivity targets
  • Negotiating with the customers to ensure profit on each transaction
  • Collecting data and analysing the market/client requirement
  • Co-ordinating with channel sales partners 
  • Providing training to new/junior sales persons
  • Managing customer relationship and after-​sales services
WORK ENVIRONMENT 1, 2
  • It requires physical activity
  • Need not handle a team
  • Local travelling is a part of this job profile
  • Part-time work and contractual jobs are available
  • Work from home option is not available 
Working hours
  • Organizations usually work for 5/6 days a week for 8/9 hours everyday. This may vary from organization to organization
  • Shift system may be available
  • Overtime may be required
  • Being self-employed is also an option. In this case, the working hours and days will be flexible
Is the job suitable for a candidate with special needs?
This may vary from organization to organization
EDUCATIONAL QUALIFICATIONS AND TRAINING 1
  • Preferably, graduate degree, B.E.
  • Certified training for Area Sales Officer (programme aligned to ELE/Q7202 released by Electronics Sector Skills Council)
KEY COMPETENCIES 1
  • ​Knowledge about applications, features and specifications of industrial electronic products and services
  • Understanding of sales cycle and ability to close the sales transaction ensuring profits
  • Understanding of company’s sales and after sales policies
  • Ability to survey the market and assess the customer specific requirement
  • Ability to conduct stocktaking, calculate profitability and develop pricing strategy
  • Computer literate with ability to analyse data in Microsoft Excel and use internal process software such as ERP
  • Understanding of local customer preferences, geographic nuances and sales peculiarities
  • Knowledge about basic electrical or electronics involved in the functioning of products offered
DESIRABLE COMPETENCIES 1
  • Good communication skills
  • Decision-making skills
  • Planning and organizing skills
  • Team player
  • ​Attention to detail​​
AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES 
  • College of Engineering
    www.coep.org.in

  • Vishwakarma Institute of Technology
    www.vit.edu/

  • Bharati Vidyapeeth Deemed University
    www.bharatividyapeeth.edu/​

  • Maharashtra Institute of Technology
    www.mitpune.com

  • Indian Institute of Technology Delhi
    www.iitd.ac.in/​
AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS 

For scholarship and schemes, use further links like:

SAMPLE OF TRAINING AND LEARNING COURSES 

www.iitr.ac.in/academics/pages/Course_Syllabi.html​

CAREER PROGRESSION PATH 4

Area Sales Officer → Executive Manager → General Manager

The progression is indicative


EXPECTED EARNINGS 3
  • For candidates with experience - Rs 17,000 to Rs 30,000 per month
These figure are indicative and subject to change
REQUIRED WORK EXPERIENCE 1
Generally, 1 year experience in customer interface​ is required
PROBABLE EMPLOYERS 3

Electronic manufacturers

KEYWORDS 
  • Business Development Executive 
  • Marketing Executive
OCCUPATIONAL CODES AND STANDARDS 
StandardCodeDescription
NCO 20152433.0101Area Sales Officer
ISCO 20082433 Technical and Medical Sales Professional (excluding ICT)
NIC 200882300Organization of conventions and trade shows
QP ReferenceELE/Q7202Area Sales Officer
NSQFLevel 5Not available
REFERENCES 
1

http://www.nsdcindia.org/sites/default/files/files/Area-Sales-Officer.pdf​

2

http://www.ccdisabilities.nic.in/page.php?s=reg&t=def&p=list_jobsNew​

3
https://www.naukri.com/job-listings-Area-Sales-Manager-Modi-Infosol-Pvt-Ltd-Bengaluru-Bangalore-Chennai-3-to-8-years-121016003659?src=jobsearchDesk&sid=14769088809032&xp=45&qp=area%20sales%20manager&srcPage=s​​​
​4http://dget.nic.in/upload/uploadfiles/files/publication/Des-Div-7.pdf​​​​​​​​​​​​​​
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