Digital Marketing or Social Media Manager

Aliases: Online Marketing Manager, Digital Content Manager, Digital Media Supervisor, Internet Marketing Manager

Industry/Sector(s): Automotive

JOB DESCRIPTION ¹

The tasks a Digital Marketing or Social Media Manager is expected to perform include:

Designing and developing the complete digital and social media marketing strategy
Supervising the implementation of the strategy for the assigned product

WORK ENVIRONMENT ^{1, 2}

It is a field job
Need not handle a team
Local travelling is necessary
Part time work and contractual jobs are available in some cities
Work from home option is not available

Working hours

Organizations usually work for 5/6 days a week and 8/9 hours everyday. This may vary from organization to organization
Shift system is not available
Overtime may be required

Is the job suitable for a candidate with special needs?

This may vary from organization to organization

EDUCATIONAL QUALIFICATIONS AND TRAINING ¹

Preferably, graduate in Marketing or Advertising or B.B.A in Marketing, Advertising or related field
Certified training for Digital Marketing or Social Media Manager (programme aligned to ASC/Q 0501released by Automotive Skills Development Council)

KEY COMPETENCIES ¹

Proficient in designing the digital and social media strategy
Efficient in managing online brand and product campaigns to raise brand awareness
Skilled in monitoring the latest trends in digital media and social networks

DESIRABLE COMPETENCIES ¹

Problem solving skills
Team player
Strong communication skills

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES

Kirloskar Institute of Advanced Management Studies
www.kiams.ac.in/
Shri DharmasthalaManjunatheshwara Institute for Management Development
https://www.sdmimd.ac.in/

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS

For scholarship and schemes, use further links like:

https://scholarships.gov.in/

SAMPLE OF TRAINING AND LEARNING COURSES

http://www.sdmimd.ac.in/pgdm-Curriculum

CAREER PROGRESSION PATH ⁴

Digital Marketing or Social Media Manager → Digital Marketing or Social Media In-charge → General Manager

The progression is indicative

EXPECTED EARNINGS ³

For candidates with experience - Rs 25,000 to Rs 41,000 per month

These figures are indicative and subject to change

REQUIRED WORK EXPERIENCE ¹

Generally, 2-5 years of experience required for graduates
Some organizations hire new entrants who are postgraduates

PROBABLE EMPLOYERS ³

Automotive dealerships
Car manufacturers

KEYWORDS

Online Marketing Manager
Internet Marketing Manager
Social Media Digital Marketing Manager

OCCUPATIONAL CODES AND STANDARDS

Standard	Code	Description
NCO 2015	2432.0201	Digital Marketing Or Social Media Manager
ISCO 2008	2432	Public Relations Professionals
NIC 2008	73200; 70200	Market research and public opinion polling; Management consultancy activities
QP Reference	ASC/ Q 0501	Digital Marketing/ Social Media Manager
NSQF	Level 6	Not available

REFERENCES

1	http://www.naukri.com/job-listings-Social-Media-Manager-Jobs-Expert-Delhi-Gurgaon-1-to-6-years-110716003954?src=seo_srp&sid=1468260716501&xp=3&qp=social%20media&srcPage=s

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