Marketing & Social Media Manager

Aliases: Dealer Marketing Manager, Dealer Social Media Manager, Social Media Marketing Manager, Dealer Brand Manager

Industry/Sector(s): Automotive

JOB DESCRIPTION ¹

The tasks a Marketing and Social Media Manager is expected to perform include:

Designing the branding and marketing activities of the dealership
Co-ordinating with the sales and marketing departments of OEM
Developing and executing marketing plans for the promotion of the dealership
Managing social media strategies

WORK ENVIRONMENT ^{1, 3}

It is a field job
Need to handle a team of Marketing Personnel or Assistants
Local travelling is a part of this job
Part time work and contractual jobs are not available
Work from home option is not available

Working hours

Organizations usually work for 5/6 days a week and 8/9 hours everyday. This may vary from organization to organization
Shift system is not available
Overtime may be required

Is the job suitable for a candidate with special needs?

This may vary from organization to organization

EDUCATIONAL QUALIFICATIONS AND TRAINING ¹

Preferably, Bachelors Degree or Diploma in any discipline
Certified training for Marketing and Social Media Manager (programme aligned to ASC/ Q1110 released by Automotive Skills Development Council)

KEY COMPETENCIES ¹

Skilled in formulating and executing marketing strategies for the promotion of the dealership
Ability to design and manage marketing activities including those through social media
Efficient in conducting and assisting in market research surveys to gather customer insight
Proficient in implementing the overall social media strategy
Ability to co-ordinate with the various internal departments and divisions
Efficient in monitoring and ensuring the effectiveness of the strategies
Proficient in assigning or allocating budgets for promotional activities
Skilled in planning and implementing various local promotional activities to achieve the sales volume
Knowledge of the latest technological advancements

DESIRABLE COMPETENCIES ¹

On-the-job training is desirable for ASDC Marketing and Social Media Manager certificate holders
Ability to work independently
Ability to work in teams
Good communication skills

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES

Colleges across India

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS

For scholarship and schemes, use further links like:

https://scholarships.gov.in/

SAMPLE OF TRAINING AND LEARNING COURSES

http://puchd.ac.in/syllabus.php?qstrfacid=1

CAREER PROGRESSION PATH ⁴

Marketing and Social Media Manager → Digital Marketing or Social Media In-charge → General Manager

The progression is indicative

EXPECTED EARNINGS ²

For new entrants - Rs 30,000 to Rs 54,000 per month

These figures are indicative and subject to change

REQUIRED WORK EXPERIENCE ¹

Some organizations hire new entrants too

PROBABLE EMPLOYERS ²

Automobile dealerships
Company-owned dealerships
Car companies

KEYWORDS

Marketing Manager
Social Media Manager

OCCUPATIONAL CODES AND STANDARDS

Standard	Code	Description
NCO 2015	3322.1702	Marketing & Social Media Manager
ISCO 2008	3322	Commercial Sales Representatives
NIC 2008	45300	Sale of motor vehicle parts and accessories
QP Reference	ASC/ Q 1110	Marketing and Social Media Manager
NSQF	7	Not Available

REFERENCES

1	http://www.naukri.com/job-listings-Opening-for-Marketing-Quality-Manager-automobile-Industry--Micro-Supreme-Auto-Industries-I-Pvt-Ltd-Pune-5-to-9-years-130716003781?src=seo_srp&sid=14684942047263&xp=2&qp=automobile%20marketing&srcPage=s

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