Last Updated on :23-08-2016
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Advertisement Writer

Aliases: Copywriter

Industry/Sector(s): Media and Entertainment


JOB DESCRIPTION 1
The tasks an Advertisement Writer is expected to perform include:
  • Composing wording of advertisement, either in descriptive style or in form of slogans, captions, etc.
  • Writing descriptive matter or slogans in attractive form to advertise merits of product or establishment
  • Brainstorming copy ideas and possible angles for client ad materials
  • Preparing pitch concepts for clients
  • Contributing original ideas for ad campaigns

 

WORK ENVIRONMENT 
  • It is a desk job
  • Need not handle a team
  • Local travelling is a part of this job role
  • Part-time work and contractual jobs maybe available
  • Work from home option maybe available

 

Working hours

  • Flexible working hours

  • Shift system maybe available

Is the job suitable for a candidate with special needs?

Maybe

EDUCATIONAL QUALIFICATIONS AND TRAINING 2

Minimum - Preferably Graduate

KEY COMPETENCIES 2
  • Knowledge of different language styles that appeal to various target markets
  • Proficient in writing clear, concise, grammatically correct copy
  • Knowledge of different media like television, radio, newspaper, etc. to advertise effectively 
  • Well-versed with editing all textual matter for factual, syntax and typesetting discrepancies 

 

DESIRABLE COMPETENCIES 1

Not applicable

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES 
All the Commerce, Arts and Science colleges across India

 

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS 
http://nscsindia.org/AboutUs.aspx

 

SAMPLE OF TRAINING AND LEARNING COURSES 

http://www.ugc.ac.in/ugc_notices.aspx?id=1077

CAREER PROGRESSION PATH 
Senior Content Writer→ Senior Advertisement Writer
        ↑
Content Writer→ Advertisement Writer
        ↑
Trainee
 

 

Transfer option
  • India: Yes
  • Abroad: Yes

(*This field to open the relevant job title when clicked)

 

EXPECTED EARNINGS 2
  • For freshers -  12,500 to  15,000 per month
  • For candidates with up to 2 years’ experience -  25,000 to  30,000 per month
(These figures are indicative and subject to change)

 

REQUIRED WORK EXPERIENCE 

Previous relevant work experience   

PROBABLE EMPLOYERS 3
Advertising agencies across India

 

KEYWORDS 
  • Copywriter
  • Advertisement Writer

 

OCCUPATIONAL CODES AND STANDARDS 
StandardCodeDescription
NCO 20152431.0400Advertisement Writer
ISCO 20082431 Advertising and Marketing Professionals
NIC 200890004Activities of individual writers, for all subjects including fictional writing, technical writing etc.
QP ReferenceNANA
NSQFNANA
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