Career Information > Media and Entertainment > Brand Manager

Last Updated on :23/08/2016
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Brand Manager

Aliases: Branding Manager, Manager Branding, Manager Brands

Industry/Sector(s): Media and Entertainment

JOB DESCRIPTION ¹

The tasks a Brand Manager is expected to perform include:

Liaising with principals to negotiate product pricing and maintain relationships

Providing inputs with regards to product pricing and positioning through competitor analysis and market surveys/ benchmarking

Planning and executing marketing business plans, based on market trends to promote presence in the global market

Directing the sales team and designs innovative schemes to motivate them

Recruiting and developing staff

WORK ENVIRONMENT

It is a desk job

The job involves team handling

Travelling is a part of this job role. The extent varies from company to company

Part-time work and contractual jobs are available

Work from home is not available

Working hours

Companies usually work for 5 days a week and minimum 8 hours per day. This may vary from company to company

Job involves working in regular day shifts

Is the job suitable for a candidate with special needs?

Maybe

EDUCATIONAL QUALIFICATIONS AND TRAINING ¹

Minimum - Degree/Post graduation in business management, mathematics or science

Minimum - Education in brand management

KEY COMPETENCIES ¹

Knowledge of the product and its pricing

Detailed understanding of the market, the competitors, customers, products in the market and their pricing

Ability to understand the marketing business plan and implement the same

Knowledge of performance management

Knowledge of recruiting and training staff

DESIRABLE COMPETENCIES ¹

Knowledge on brand and product development

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES

MBA colleges across India

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS

http://nscsindia.org/AboutUs.aspx

SAMPLE OF TRAINING AND LEARNING COURSES

http://www.xlri.ac.in/academic-prog/pdf/BM.pdf

http://www.unipune.ac.in/syllabi_pdf/revised/management/1.%20m.b.s.%20syllabus.pdf

CAREER PROGRESSION PATH ⁶

Market Research Analyst / Brand Executive → Senior Brand Executives/AM Branding → Brand Manager → Brand Head → Head of Marketing

Transfer option

India: Yes

Abroad: Yes

(*This field to open the relevant job title when clicked)

EXPECTED EARNINGS ⁸

For candidates with up to 5 years of experience – ₹ 45,000 to ₹ 55,000 per month

For candidates with 5 to 10 years of experience – ₹ 55,000 to ₹ 80,000 per month

For candidates with above 10 years of experience – ₹ 80,000 to ₹ 1,00,000 per month

(These figures are indicative and subject to change)

REQUIRED WORK EXPERIENCE ¹

Preferably experience in brand management

PROBABLE EMPLOYERS ¹⁰

Media and entertainment conglomerates

Branding and advertising companies

Advertising agencies

KEYWORDS ¹²

Brand management

Brand Manager

Branding

OCCUPATIONAL CODES AND STANDARDS

Standard	Code	Description
NCO 2015	3339.0200	Brand Manager
ISCO 2008	2431	Advertising and Marketing Professionals
NIC 2008	73200	Market research and public opinion polling
QP Reference	NA	NA
NSQF	NA	NA

REFERENCES

0	https://www.marketresearchcareers.com/jdmarketresearchanalyst.aspx http://jobsearch.naukri.com/brand-manager-jobs http://jobsearch.naukri.com/brand-manager-jobs
1	http://dget.nic.in/upload/uploadfiles/files/publication/Des-Div-2.pdf
2	http://dget.nic.in/upload/uploadfiles/files/publication/Des-Div-2.pdf
3	http://dget.nic.in/upload/uploadfiles/files/publication/Des-Div-2.pdf
4	http://jobsearch.naukri.com/brand-manager-jobs http://jobsearch.naukri.com/brand-manager-jobs
5	http://jobsearch.naukri.com/market-research-jobs
6	http://www.hierarchystructure.com/brand-management-hierarchy
7	http://jobsearch.naukri.com/brand-manager-jobs-in-middle-east
8	http://www.payscale.com/research/IN/Job=Brand_Manager/Salary
9	http://www.mescindia.org/MESC-Skills-Gap-Study.pdf
10	10 NSDC Human Resource and Skill Requirements in the Media and Entertainment Industry Report
11	11 NSDC Human Resource and Skill Requirements in the Media and Entertainment Industry Report
12	http://jobsearch.naukri.com
13	http://www.ibef.org/industry/media-entertainment-india.aspx

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