Career Information > Media and Entertainment > Public Relations Officer

Last Updated on :23/08/2016
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Public Relations Officer

Aliases: Public Relations Executive, Liaison Officer

Industry/Sector(s): Media and Entertainment

JOB DESCRIPTION ¹

The tasks a Public Relations Officer is expected to perform include:

Liaising between the organization and general public for promoting goodwill

Distributing publicity material and issuing press releases to popularize organization’s activities

Studying newspapers, journals, etc., to identify trends of public opinion on policies and activities of the organization

Assisting the employer to understand public opinion and criticism of policies

Meeting press and public representatives to explain special features of the organization

Distributes publicity material, arranges film shows, etc. to cultivate appreciation of organization's activities

Arranging visits of important persons and organizing special parties, to establish a platform for explaining the activities of the organization

Participates in exhibitions and displays posters, charts, models, etc. to public

Selecting suitable publicity material

Writing special features, articles, reports or pamphlets
Participating and getting photographs/video taken of important functions
Editing journals or periodicals, for publicising activities of the organization
Maintaining information centre and organizing community relations activities

WORK ENVIRONMENT

It needs one to be on their toes

May need to handle a team

Local travelling maybe part of the job

Part-time work and contractual jobs maybe available

Work from home option is not available

Working hours

Working is 9 hours everyday for 6 days a week

Overtime maybe involved

Shift system maybe involved

Is the job suitable for a candidate with special needs?

Maybe

EDUCATIONAL QUALIFICATIONS AND TRAINING ²

Minimum – Preferably Bachelor’s in any field

KEY COMPETENCIES ³

Ability to stay updated with current events

Knowledge of using social networking and other forms of media for publicity

Basic knowledge of IT modules

Skilled in developing publicity strategies and campaigns

Knowledge of writing publicity material

Basic knowledge of design and production

Knowledge of planning and organizing promotional events

Skilled in conducting market research

Proficient in English language

DESIRABLE COMPETENCIES ¹

Not applicable

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES

Colleges across India

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS

http://nscsindia.org/AboutUs.aspx https://www.sdi.gov.in/en-US/Pages/SyllabusDownload.aspx

SAMPLE OF TRAINING AND LEARNING COURSES

http://igntu.nic.in/syllabus%5CBJMC_Syllabus.pdf

CAREER PROGRESSION PATH

Head of Company/CEO

↑

General Manager

↑

Head of Public Relations

↑

Team Lead, Public Relations

↑

Senior Public Relations Officer

↑

Public Relation Officer

Transfer option

India: Yes

Abroad: No

(*This field to open the relevant job title when clicked)

EXPECTED EARNINGS ⁵

For freshers - ₹ 15,000 to ₹ 20,000 per month
For candidates with experience – ₹ 25,000 to ₹ 49,000 per month

(These figures are indicative and subject to change)

REQUIRED WORK EXPERIENCE

Not applicable

PROBABLE EMPLOYERS ⁵

Government departments
Private corporations
Individuals like politicians, movie stars, etc.
Consultants

KEYWORDS

Public Relations Officer
PR Executive
PR Officer

OCCUPATIONAL CODES AND STANDARDS

Standard	Code	Description
NCO 2015	2432.0200	Public Relations Officer
ISCO 2008	2432	Public Relations Professionals
NIC 2008	70200; 73100	Management consultancy activities; advertising
QP Reference	NA	NA
NSQF	NA	NA

REFERENCES

1	1 National Classification of Occupations Division 2
2	http://gujarat-education.gov.in/education/e-citizen/faqs/world-public-relation-officer.htm
3	http://www.shine.com/jobs/public-relation-officer/metro-jobs-consultancy-pvt-ltd/2621057
4	http://www.jobguide.thegoodguides.com.au/occupation/Public-Relations-Officer
5	http://www.icbse.com/qa/become-public-relations-officer-india
6	6 ”Human Resource and Skill Requirements in the Media & Entertainment Industry Sector (2022) – A Report” released by NSDC
7	http://www.shine.com/job-search/simple/public-relation-officer
8	http://www.ibef.org/industry/media-entertainment-india.aspx

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