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Account Director (Advertising Agency)

Aliases: Client Service Director

Industry/Sector(s): Media and Entertainment


JOB DESCRIPTION 1
The tasks an Account Director (Advertising Agency) is expected to perform include:
  • Managing the client’s advertisement portfolio
  • Preparing the client’s advertising plan
  • Campaigning across a range of media vehicles including television, print, radio, digital, out-of-home, etc.
  • Fulfilling the client’s advertising needs and expectations
  • Defining the media plan over a set time-frame
  • Taking steps to meet client’s objectives within the budget
  • Selecting the most competitive and appropriate media for the client’s industry
  • Ensuring that the client’s requirements are understood and met
  • Evaluating the effectiveness of the advertising campaign at the end of the review period
WORK ENVIRONMENT 1
  • It is a desk job
  • May need to supervise a team of executives
  • Local travelling is not part of this job role
  • Part-time work and contractual jobs maybe available
  • Work from home is not available

 

Working hours
  • Working is 9 hours everyday for 6 days a week
  • Overtime maybe involved
  • Shift system maybe available

 

Is the job suitable for a candidate with special needs?

Maybe

EDUCATIONAL QUALIFICATIONS AND TRAINING 1
  • Minimum – Preferably 10th standard pass
  • Certified training for Account Director (Advertising Agency) (programme aligned to MES/Q0207 released by Media & Entertainment Skills Council)

 

KEY COMPETENCIES 1
  • Knowledge of the entire cycle of advertising process
  • Familiar with the fundamentals of advertising and marketing
  • Skilled in analyzing consumer behaviour and consumption requirements
  • Knowledge of developing a brand and communicating it through media vehicles
  • Skilled in selecting media vehicles and preparing a media plan
  • Skilled in estimating the costs involved with each media vehicle
  • Efficient in presenting the campaign to the client
  • Skilled in evaluating the effectiveness of the marketing campaign
  • Familiar with the applicable legal and regulatory requirements

 

DESIRABLE COMPETENCIES 1

Training in account management and advertising

 

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES 4

Advertising colleges and private institutes across India

 

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS 
SAMPLE OF TRAINING AND LEARNING COURSES 

http://archive.mu.ac.in/syllabus/4.99%20%20SYBCom%20Advertising%20Syllabus%202013-14.pdf

 

CAREER PROGRESSION PATH 5

Head of Company

          ↑

Head of Geographical Unit/Head of Sales/BD

          ↑

Head of Accounts

          ↑

Business Development Manager

          ↑

Group Account Manager

          ↑

Key Account Director

          ↑

Senior Account Director

          ↑

Account Director (Advertising Agency)

         ↑

Assistant Account Director

         ↑

Account Executive

Transfer option
  • India: Yes
  • Abroad: Yes
(*This field to open the relevant job title when clicked)

 

EXPECTED EARNINGS 6

  • For candidates with experience - ₹ 70,000 to ₹ 2,50,000 per month

(These figures are indicative and subject to change)

REQUIRED WORK EXPERIENCE 1

Minimum experience of 6 years or more in related field

PROBABLE EMPLOYERS 

  • Advertising agencies

  • Business consultants

KEYWORDS 
  • Accounts Director
  • Client Service Director

 

OCCUPATIONAL CODES AND STANDARDS 
StandardCodeDescription
NCO 20151120.3451Account Director ( Advertising Agency)
ISCO 20081120 Managing Directors and Chief Executives
NIC 2008-Will be updated
QP ReferenceMES/Q0207Account Director (Advertising Agency)
NSQF-Will be updated
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