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Account Executive (Advertising Agency)

Aliases: Client Service Executive

Industry/Sector(s): Media and Entertainment


JOB DESCRIPTION 1
The tasks an Account Executive (Advertising Agency) is expected to perform include:
  • Co-ordinating with the creative teams within the agency
  • Liaising with external vendors for production of advertisements
  • Negotiating an agreeable fee on behalf of the client
  • Presenting final work products to clients to obtain their approval
  • Liaising between the client and the art and design departments
  • Delivering the required advertising end-products
  • Receiving the creative brief from advertiser and communicating it to the design team
  • Overseeing the conceptualization of ideas by the art team to ensure execution of the brief
  • Estimating agency fees to develop the advertisement
  • Overseeing preparation of the advertisement to meet client’s requirements

 

WORK ENVIRONMENT 1
  • It is a desk job
  • May need to handle a team
  • Local travelling is not a part of the job role
  • Part-time work and contractual jobs maybe available
  • Work from home option is not applicable

 

Working hours
  • Working is 9 hours everyday for 6 days a week
  • Overtime may be involved
  • Shift system maybe available

 

Is the job suitable for a candidate with special needs?

Maybe

EDUCATIONAL QUALIFICATIONS AND TRAINING 1

  • Minimum – Preferably 10th standard pass

  • Certified training for Account Executive (Advertising Agency) (programme aligned to MES/Q 0208 released by Media & Entertainment Skills Council)

KEY COMPETENCIES 1
  • Knowledge of the entire cycle of advertising process
  • Familiar with the fundamentals of advertising and marketing
  • Knowledge of preparing a brief for the creative/art and design teams
  • Familiar with the production costs for a variety of advertisements across mediums
  • Proficient in negotiating with third-party vendors
  • Skilled in analyzing consumer behaviour and consumption requirements
  • Knowledge of developing a brand and communicating it through media vehicles
  • Skilled in presenting the campaign to the client
  • Familiar with the applicable legal and regulatory requirements

 

DESIRABLE COMPETENCIES 1

Training in account management and advertising

 

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES 4

Advertising colleges and private institutes across India

 

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS 
SAMPLE OF TRAINING AND LEARNING COURSES 

http://archive.mu.ac.in/syllabus/4.99%20%20SYBCom%20Advertising%20Syllabus%202013-14.pdf

 

CAREER PROGRESSION PATH 5

Head of Company

          ↑

Head of Geographical Unit/Head of Sales/BD

          ↑

Head of Accounts

          ↑

Business Development Manager

          ↑

Group Account Manager

          ↑

Key Account Director

          ↑

Senior Account Director

          ↑

Account Director (Advertising Agency)

         ↑

Assistant Account Director

         ↑

Account Executive (Advertising Agency)

 

Transfer option
  • India: Yes
  • Abroad: Yes

 (*This field to open the relevant job title when clicked)

 

EXPECTED EARNINGS 6
  • For candidates with experience - ₹ 10,000 to ₹ 32,000 per month
(These figures are indicative and subject to change)

 

REQUIRED WORK EXPERIENCE 1

Preferably minimum experience of 6 years in relevant field

 

PROBABLE EMPLOYERS 

Advertising agencies

 

KEYWORDS 
  • Accounts Executive
  • Client Service Executive

 

OCCUPATIONAL CODES AND STANDARDS 
StandardCodeDescription
NCO 20152431.0202Account Executive (Advertising Agency)
ISCO 20082431 Advertising and Marketing Professionals
NIC 200873100Advertising
QP ReferenceMES/ Q 0208Account Executive (Advertising Agency)
NSQF5NA
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