Last Updated on :23-08-2016
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Advertising Operations Coordinator (Digital)

Aliases: Advertising Operations Coordinator (Digital)

Industry/Sector(s): Media and Entertainment


JOB DESCRIPTION 2
The tasks an Advertising Operations Co-Ordinator (Digital) is expected to perform include:
  • Implementing online advertisement campaigns
  • Fulfilling the order of sale
  • Managing the responsibility for revenue generation through ads
  • Serving as a bridge between the sales and technology functions within the company
  • Assisting in product creation, research, pricing, etc. whenever required
  • Controlling the online advertisement hardware and software systems and servers
  • Working with the sales and marketing team to produce successful campaigns and reports
  • Managing media bought by advertisers/agencies and running it as planned
  • Evaluating the effectiveness of online campaigns
  • Troubleshooting and resolving any technical and delivery issues

 

WORK ENVIRONMENT 1
  • It is a desk job
  • May need to handle a team
  • Local travelling is not part of the job role
  • Part-time work and contractual jobs are not available
  • Work from home option is not available 

 

Working hours
  • Working hours are fixed
  • Overtime maybe involved
  • Shift system maybe applicable 

 

Is the job suitable for a candidate with special needs?

Maybe

 

EDUCATIONAL QUALIFICATIONS AND TRAINING 1
  • Minimum – Preferably Graduation
  • Certified training for Advertising Operations Co-Ordinator (Digital) (programme aligned to MES/Q0206 released by Media & Entertainment Skills Council)

 

KEY COMPETENCIES 1
  • Knowledge of fundamentals of online advertising
  • Familiar with fundamentals of workflow management
  • Basic knowledge of data management and data analytics
  • Skilled in media planning and media buying
  • Knowledge of Microsoft Office, especially Microsoft Excel and PowerPoint
  • Familiar with online terminology such as CPM, CPC, CPA, RTB, DSP, DMP, etc. and the metrics for measuring online impressions
  • Knowledge of working on advertisement trafficking solutions such as Mediamind, Flashtalking, Atlas, DFA etc.
  • Familiar with coding languages such as JavaScript, C++, Flash, etc. and trafficking solutions
  • Knowledge of online advertisement operations

 

DESIRABLE COMPETENCIES 1

Not applicable 

 

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES 5

Private institutes across India

 

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS 
SAMPLE OF TRAINING AND LEARNING COURSES 

http://www.ugc.ac.in/ugc_notices.aspx?id=1077

 

CAREER PROGRESSION PATH 6

Head of Company

          ↑

Head of Geographical Unit

          ↑

Advertising Producers

           ↑

Advertising Specialist

           ↑

Advertising Operations Managers

           ↑

Advertising Operations Co-Ordinator (Digital)

 

Transfer option
  • India: Yes
  • Abroad: Yes

(*This field to open the relevant job title when clicked)

 

EXPECTED EARNINGS 8, 9
  • For freshers - ₹ 10,000 to ₹ 25,000 per month
  • For candidates with 4 to 6 years of experience -  35,000 to   80,000 per month
(These figures are indicative and subject to change)

 

REQUIRED WORK EXPERIENCE 1
Preferably minimum 0 - 4 years of experience in related field

 

PROBABLE EMPLOYERS 10
  • Advertising agencies
  • Publicity agencies
  • Marketing agencies
  • Corporate businesses
  • Newspaper agencies

 

KEYWORDS 
  • Digital Advertising Operations Coordinator
  • Ad Trafficker
  • Ad Campaign Manager

 

OCCUPATIONAL CODES AND STANDARDS 
StandardCodeDescription
NCO 20151222.0102Advertising Operations Coordinator (Digital)
ISCO 20081222 Advertising and Public Relation Managers
NIC 200873100; 47990Advertising; Other retail sale not in stores, stalls or markets
QP ReferenceMES/Q0206Advertising Operations Coordinator (Digital)
NSQF7NA
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