Career Information > Media and Entertainment > Art Director

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Art Director

Aliases: Art Director

Industry/Sector(s): Media and Entertainment

JOB DESCRIPTION ²

The tasks an Art Director is expected to perform include:

Conceptualising and finalising the creative style and elements of production

Formulating basic layout design or presentation approach

Specifying details such as style, photography, graphics, animation, video and sound

Hiring, training and directing staff members to develop design, concepts and art layouts

Preparing detailed storyboards, displaying sequence and timing

Approving all creative elements of production produced by team members within the art department

Ensuring that the elements produced are in sync with the overall creative vision

Ensuring that the final look is consistent with the desired goals

WORK ENVIRONMENT ^{2, 3}

It is not a desk job
Supervising Assistants or Designers is required
Local travelling maybe part of the job
Part-time work and contractual jobs are available
Work from home maybe available

Working hours

Working hours are not fixed

Overtime maybe required

Shift system is not available

Is the job suitable for a candidate with special needs?

Yes

EDUCATIONAL QUALIFICATIONS AND TRAINING ¹

Minimum – Preferably 12^th standard pass

Certified training for Art Director (programme aligned to MES/Q 0501 released by Media & Entertainment Skills Council)

KEY COMPETENCIES ¹

Knowledge of life drawing including human anatomy, actions, expressions, scaling, proportion, etc.

Knowledge of perspective and architectural drawings

Knowledge of the fundamentals of colour theory, dimension, depth, etc.

Knowledge of the principles of composition and visual designs

Familiar with basic Indian art and crafts

Skilled in the use of various media of production

Knowledge of Adobe Photoshop, Gimp, Coral Painter, etc.

Familiar with applicable copyright norms and intellectual property rights

Knowledge of the latest developments in the field of animation

DESIRABLE COMPETENCIES ¹

Masters in Arts

Training in Adobe Flash

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES

Fine arts colleges across India

Visual arts training institutes across India

National schools of drama across India

Film and television training institutes across India

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS

http://nscsindia.org/AboutUs.aspx

http://mhrd.gov.in/scholarships-education-loan

SAMPLE OF TRAINING AND LEARNING COURSES

http://puchd.ac.in/syllabus.php?qstrfacid=1

http://www.unipune.ac.in/Syllabi_PDF/revised_2013/arts/MFA%20Painting%20Syllabus%20wef%2013-14.pdf

https://targetstudy.com/courses/ba-fine-arts.html

CAREER PROGRESSION PATH ⁴

Creative Director

↑

Art Director

↑

Assistant Art Director → Copywriter

↑

Storyboard Artist

↑

Designer

↑

Runner

Transfer option

India: Yes

Abroad: Yes

(*This field to open the relevant job title when clicked)

EXPECTED EARNINGS ⁶

For a candidate with experience – ₹ 45,000 to ₹ 91,000 per month

(These figures are indicative and subject to change)

REQUIRED WORK EXPERIENCE ¹

Minimum experience of 8 years in relevant field

PROBABLE EMPLOYERS ⁸

Animation studios

Television production studios

Film production studios

Gaming companies

Advertising agencies

KEYWORDS

Art Director

Creative Director

OCCUPATIONAL CODES AND STANDARDS

Standard	Code	Description
NCO 2015	2166.0111	Art Director
ISCO 2008	2166	Graphic and Multimedia Designers
NIC 2008	90009	Other creative arts and and entertainment activities
QP Reference	MES/Q0501	Art Director
NSQF	5	NA

REFERENCES

1	1 Qualification Pack – Art Director
2	http://job-descriptions.careerplanner.com/art-directors.cfm
3	http://www.media-match.com/usa/jobtypes/art-director-jobs-402675.php
4	http://www.creativebloq.com/career/art-director-11121180
5	http://graphicdesign.learnhub.com/lesson/19045-creating-cartoons-in-india-can-make-you-rich
6	http://www.payscale.com/research/IN/Job=Art_Director/Salary
7	http://timesofindia.indiatimes.com/business/india-business/Animation-boom-in-entertainment/articleshow/2596083.cms
8	http://www.animationcareerreview.com/articles/animation-director-career-profile
9	www.censusindia.gov.in
10	http://www.ibef.org/industry/media-entertainment-india.aspx

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