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Advertising Sales Agent

Aliases: Advertising Executive, Advertising Sales Executive

Industry/Sector(s): Organised Retail


JOB DESCRIPTION 1

The tasks an Advertising Sales Agent is expected to perform include:

  • Selling or soliciting advertising including graphic art, advertising space in publications, custom-made signs or TV and radio advertising time
  • Obtaining leases for outdoor advertising sites or persuading retailer to use sales promotion display items
  • Consulting with company officials, sales departments and advertising agencies in order to develop promotional plans
  • Delivering advertising or illustration proofs to customers for approval
  • Drawing up contracts for advertising work and collecting payments
  • Explaining customers how specific types of advertising will help in promoting their products or services
  • Identifying new advertising markets
  • Locating and contacting potential clients in order to offer advertising services
  • Maintaining assigned account bases while developing new accounts
  • Obtaining and studying information about clients' products, needs, problems, advertising history and business practices in order to offer appropriate assistance
WORK ENVIRONMENT 4, 1
  • It is a field job
  • The role does not involve team handling
  • Local travelling is necessary
  • Part-time work and contractual jobs are available
  • Work from home option is not available
Working hours
  • Work is generally 5/6 days a week and a minimum of 8 hours per day
  • There is no shift system available
  • Overtime may be involved
Is the job suitable for a candidate with special needs?

This job is suitable for candidates with One Leg (OL), One Arm (OA), those who are Blind (B) and for those who are Hearing Impaired (HH)
This may vary from organization to organization

EDUCATIONAL QUALIFICATIONS AND TRAINING 6

Preferably, graduation/post graduation degree with specialisation in business

KEY COMPETENCIES 1
  • Knowledge of advertising including graphic art, advertising space in publications, custom-made signs or TV and radio advertising
  • Knowledge of contracts for advertising work
  • Knowledge and ability to guide customers on various advertising methods for their respective products/services
  • Knowledge of advertising markets, products and expertise in researching new markets
  • Knowledge of potential clients and their location
  • Knowledge of clients' products, needs, problems, advertising history and business practices
  • Working knowledge of preparing and delivering sales presentations to new and existing customers
DESIRABLE COMPETENCIES 1
  • Good communication skills
  • Planning and organising skills
  • Negotiation and persuasive skills
  • Problem-solving skills
  • Presentation skills
AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES 8

MBA colleges across India

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS 

For scholarship and schemes, use further links like:

  • https://scholarships.gov.in/main.do
SAMPLE OF TRAINING AND LEARNING COURSES 

http://www.kanpuruniversity.org/syllabus/advertising_sales_promotion_sales_management.pdf

CAREER PROGRESSION PATH 1

Advertising Sales Agent → Advertising Specialist → Advertising Supervisor → Advertising Manager → Advertising Director

The progression is indicative

Transfer option
  • India: Yes
  • Abroad: Yes

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EXPECTED EARNINGS 7
  • For new entrants - Rs 7,500 to Rs 13,000per month
  • For candidates with experience - Rs 13,000 to Rs 20,000per month

These figures are indicative and subject to change

REQUIRED WORK EXPERIENCE 6

Some organizations hire new entrants too

PROBABLE EMPLOYERS 6
  • Advertising organizations
  • Marketing organizations
  • Corporates that have in-house advertising teams
KEYWORDS 
  • Advertising Sales Agent
  • Advertising Executive
  • Advertising Salesman
OCCUPATIONAL CODES AND STANDARDS 
Standard Code Description
NCO 2015 5211.0100 Advertising Sales Agent
ISCO 2008 5211 Stall and Market Salespersons
NIC 2008 73100 Advertising
QP Reference Not available Not available
NSQF Not available Not available

 

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