Advertising Sales Agent

Aliases: Advertising Executive, Advertising Sales Executive

Industry/Sector(s): Organised Retail

JOB DESCRIPTION ¹

The tasks an Advertising Sales Agent is expected to perform include:

Selling or soliciting advertising including graphic art, advertising space in publications, custom-made signs or TV and radio advertising time
Obtaining leases for outdoor advertising sites or persuading retailer to use sales promotion display items
Consulting with company officials, sales departments and advertising agencies in order to develop promotional plans
Delivering advertising or illustration proofs to customers for approval
Drawing up contracts for advertising work and collecting payments
Explaining customers how specific type of advertising will help in promoting their products or services
Identifying new advertising markets
Locating and contacting potential clients in order to offer advertising services
Maintaining assigned account bases while developing new accounts
Obtaining and studying information about clients' products, needs, problems, advertising history and business practices in order to offer appropriate assistance

WORK ENVIRONMENT ^{2, 1}

It is a field job
The role does not involve team handling
Local travelling is necessary
Part-time work and contractual jobs are available
Work from home option is not available

Working hours

Work is generally 5/6 days a week and a minimum of 8 hours per day. This may vary from organization to organization
There is no shift system available
Overtime may be involved

Is the job suitable for a candidate with special needs?

This job is suitable for candidates with One Leg (OL), One Arm (OA), those who are Blind (B) and for those who are Hearing Impaired (HH)

This may vary from organization to organization

EDUCATIONAL QUALIFICATIONS AND TRAINING ³

Preferably, graduate/postgraduate degree with any specialization

KEY COMPETENCIES ¹

Knowledge of advertising including graphic art, advertising space in publications, custom-made signs or TV and radio advertising
Knowledge of contracts for advertising work
Knowledge and ability to guide customers on various advertising methods for their respective products/services
Knowledge of advertising markets, products and expertise in researching new markets
Knowledge of potential clients and their location
Knowledge of clients' products, needs, problems, advertising history and business practices
Working knowledge of preparing and delivering sales presentations to new and existing customers

DESIRABLE COMPETENCIES ¹

Good communication skills
Planning and organizing skills
Negotiation and persuasive skills
Problem-solving skills
Presentation skills

AVAILABLE SKILL TRAINING AND LEARNING INSTITUTES

Colleges and universities across India

AVAILABLE SKILL TRAINING SCHEMES/SCHOLARSHIPS

For scholarship and schemes, use further links like:

https://scholarships.gov.in/

SAMPLE OF TRAINING AND LEARNING COURSES

CAREER PROGRESSION PATH ¹

Advertising Sales Agent → Advertising Specialist → Advertising Supervisor → Advertising Manager → Advertising Director

The progression is indicative

EXPECTED EARNINGS ³

For new entrants - Rs 12,000 to Rs 20,000 per month

These figures are indicative and subject to change

REQUIRED WORK EXPERIENCE ³

Generally, 1 to 3 years experience is required

PROBABLE EMPLOYERS ³

Advertising organizations
Marketing organizations
Corporates that have in-house advertising teams

KEYWORDS

Advertising Sales Agent
Advertising Executive
Advertising Salesman

OCCUPATIONAL CODES AND STANDARDS

Standard	Code	Description
NCO 2015	5211.0100	Advertising Sales Agent
ISCO 2008	5211	Stall and Market Salespersons
NIC 2008	73100	Advertising
QP Reference	Not available	Not available
NSQF	Not available	Not available

REFERENCES

1	National Classification of Occupations Division 5
2	https://scholarships.gov.in/
3	http://www.advocatekhoj.com/library/bareacts/factories/index.php?Title=Factories%20Act,%201948
4	http://www.payscale.com/research/IN/Job=Advertising_Sales_Representative/Salary
5	http://www.naukri.com/advertising-sales-jobs
6	http://www.payscale.com/research/IN/Job=Advertising_Sales_Representative/Salary
7	http://www.hierarchystructure.com
8	http://www.jagranjosh.com/careers/advertising-1284036846-1 www.workabroad.ph
9	www.timesjobs.com www.shine.com
10	www.timesjobs.com www.shine.com
11	http://www.nsdcindia.org/
12	www.naukri.com
13	National Classification of Occupation Division 5
14	National Classification of Occupation Division 5
15	http://www.naukri.com/advertising-sales-jobs
16	http://www.naukri.com/job-listings-Sales-Associate-Ad-Sales--Amazon-Development-Centre-India-Pvt-Ltd--Bengaluru-Bangalore-1-to-3-years-280516001923?src=seo_srp&sid=14652967072531&xp=8&qp=advertising%20sales&srcPage=s

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