The tasks a Web Designer is expected to perform include:
• Providing strategic and sustainable aesthetic to the website that supports business goals, information architecture, customer service applications and brand strategy
• Driving visual recommendations and solutions to both current page type and future redesign efforts
• Translating complex concepts into convincing and compelling visualisations
• Creating original graphics and icons for use on the site and other group projects
• Defining and implementing web design parameters, style guides and visual standards
• Establishing and producing graphic material for use in online advertising
• Promoting services and products
• Building strong collaborative relationships with team and client
• Documenting strategic decisions using diagrams and text
• Documenting design and creation
• Hand-drawing and designing forms where needed
• Manipulating images, styling photos, providing art direction and acquiring photos