The tasks a Creative Writer is expected to perform include:
• Developing the basic presentation approaches
• Directing the layout design and copywriting for promotional material
• Reviewing materials and information presented by the client
• Discussing various production factors to determine the most desirable presentation concept
• Conferring with heads of art, copywriting and production departments to discuss the client requirements and scheduling
• Outlining the basic presentation concepts and co-ordinating the creative activities
• Reviewing and approving the art and copy materials developed by staff
• Presenting final layouts to the client for approval